Zomato wedged in eye of storm – Gold members left cheated
Following a nightmarish occurrence by its Gold Members at one of its Gold partner restaurants Moksha Bukhara, Rani Jhansi Square, Sitabuldi, Nagpur, Zomato, an online food ordering application has been wedged in the eye of storm. The gold members, who are enticed into the benefit of one food or one drink free on every single order at their gold partner restaurants, were shocked to see a highly priced menu at the same restaurant they would visit frequently. Soon after it turned out that Moksha and Bukhara have been considered as different restaurants, regardless of being run in a single hall, divided by just a wall.
Even as Moksha serves regular menu, Bukhara, which is allegedly Zomato’s gold partner restaurant offers menu at the prices almost double than that in Moksha’s menu. This led a lot of perplexity among the gold members who were shocked to know for the first time, that the restaurant whey they have been patrons, serves two menus in the garb of two separate restaurants. While Zomato has only partnered with Bukhara, for which highly priced menu exist, Moksha was left at a distance.
Sources revealed that Zomato has smartly partnered with such restaurants only which are being run under two names and offer two different prices. And the catch -the highly prices restaurants have been roped in as its gold partner. This way, both Zomato and its gold partner restaurants are tricking customers into paying double price in the name of giving the offer.
Sanjay M Bhaire
(The author is Editor-In-Chief, Across State-Across Mumbai News)
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